Egypt's over due concept store is here,
offering an ever changing unique collection of everything you can imagine from all parts of the world.
Expect to find everything from fashion and accessories to kid toys,
from kitchenware and furniture to Jewelery.
50A Concept Store brings a new modern shopping experience to the Egyptian market,
completely changing an ordinary visit to the store,
to a different journey each time you visit.
This is the new place to be!